Ara - Designs by Purva Kumar is a label started by Designer Purva Kumar as her dream project in Indore !! Purva Kumar in houses Prêt, Diffusion and Couture line for Men, Women and kids !! Purva Kumar has clients pan India and abroad and has also worked as costume designer for bollywood !!
At ARA, quality is preferred above quantity !! They believe in adding a personalized touch to every dress designed to make each outfit a precious possession of the owner !!
In words of PURVA KUMAR : "I wish to create classy ensembles that go beyond fashion and become your style."
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